Beyond Influence
We think about the whole media picture: influence, offline, sponsorship, paid and owned. Never a single channel.
About Smart Social
The Operating System Behind Winning iGaming Campaigns
The market calls us an influencer agency. What we actually are is the operational infrastructure enterprise brands use to run creator campaigns in markets they do not know, without getting burned.
- 1000+ creators and talent in the network
- 25+ countries with local execution
- 62,000+ FTDs generated in 2024
- 35+ iGaming clients in 3 years
What we are
Not an agency. Infrastructure.
An influencer agency sells you access to a list. Access stopped being scarce a long time ago. What is still scarce is an operation that will stand behind the outcome in a market where you have no network, no read on the culture and no room to lose the window.
That is the business we are in. A sourcing team per country. Talent relationships built over years, including channels a normal agency cannot reach. A contracted range with make-good, and a guarantee that means a creator can never take the money and walk.
We are not a generalist agency that discovered betting last year. We are actually iGaming, with 35+ clients in 3 years and operations in 25+ countries, and we know which assets convert and which ones quietly waste a quarter.
The operation · team at work
war room, sourcing desk, market map
Founder
Founder · portrait
Luiz Felippe Correia
Luiz Felippe Correia
CEO and founder
Communicating and managing influencers is boring and hard. That is exactly why we do it.
Luiz built Smart Social out of a simple read: this market runs on asymmetric information, and the brands paying for media are the ones carrying all the risk. He is an influencer expert, a regular voice in the industry press and the reason a lot of the talent in our network picks up the phone.
How we operate
The rules we actually run on.
Not a poster on a wall. This is how the team behaves when a window is closing.
Data before opinion
Every decision starts from a number and a benchmark, not from a taste call.
Consultative, not salesy
We understand your operation before we propose anything. If the fit is wrong we say so.
Global with local impact
Every market has its own language, rules and culture. A brand from market X advertising in market Y is a translation problem, and we treat it like one.
Always online
Clients sit across timezones and sports events do not wait. The team is on, 24/7.
Task force
We will find a way to deliver what the client asked for, whatever it takes. The client is never left stranded.
Recognised by the industry
Our clients sit under NDA, so we let the industry speak instead. These are third-party calls, not ours.
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Nominated Best Marketing Agency
BiS Sigma Americas 2025
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Top 5 Media Companies of the Year
Brazilian iGaming Summit 2024
Tell us the number you need to hit.
Bring us the market, the window and the target. We come back with a plan, a contracted range and the guarantee that backs it.